A gap analysis helps a company identify its potential and what needs to be done to meet it. A bad company does not know what its goals are and if it did, it wouldn’t know how to accomplish them. A good company, in contrast, not only knows what its goals are but has a clear sense of what must be accomplished in order to achieve them. A gap analysis can be performed with relative ease by following a few easy steps and will provide your company with goals and guidance.
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